Story Topic: Describe in two or three sentences what this story is about.

News Value: Convince your editor in two or three sentences that this story should be done. Refer to gaps in previous news coverage, to potential for localization, to some new angle you are exploring, etc. Refer to news value discussed in textbook where applicable.

Audience Analysis: Describe in two or three sentences particular groups or audience members interested in this story, their approximate numbers and an estimate of the intensity of audience interest in the story.

Story Origin: Explain briefly where or how you got this story idea.

Story Sources. List three primary interview sources and three backup interview sources.

Primary Sources:
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Secondary Sources:
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Documentary Sources: If you anticipate using reference or research volumes or some other documentary source(s), briefly list them.

Source Credibility And Expertise: Based on preliminary conversations with your sources, convince your editor that the sources are appropriate and available for the planned story.

Story Alternatives: If for some reason the major theme of this story does not seem to be working out as planned, what will you do to adapt the story in order to meet your deadline? Explain fall-back plans fully so your story editor understands your options.